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The reason for the vast difference in insurance prices from a variety of insurance companies is that not every insurance company give competitive quotes for every type of risk. For example, vehicle insurance companies may focus on young drivers with claims history, while others insurance companies focus on experienced drivers with a low risk vehicle and a full no claims bonus. Although the insurance market is immensely competitive, it makes more sense for an insurer to corner a section of the market than compete with everyone on every risk.